Coca-Cola London Eye, London

The Coca-Cola London Eye is centrally located in the heart of the capital, gracefully rotating over the River Thames opposite the Houses of Parliament and Big Ben. At 135 metres, the Coca-Cola London Eye is the world's tallest cantilevered observation wheel; a feat of design and engineering, it has become the modern symbol representing the capital and a global icon. The experience showcases breathtaking 360-degree views of the capital and its famous landmarks and has been the number one visitor experience in the city for the past decade. The gradual rotation in one of the 32 high-tech glass capsules takes approximately 30 minutes and gives you an ever-changing perspective of London. Within each capsule, interactive guides allow you to explore the capital's iconic landmarks in several languages. An experience on the Coca-Cola London Eye will lift you high enough to see up to 40 kilometres on a clear day and keep you close enough to see the spectacular details of the city unfolding beneath you. Make the most of your time with us by visiting our London Eye 4D Experience, free with every ticket. See London come to life through unique perspectives and multi-sensory special effects, including wind, bubbles and scent. The four-minute show is perfect to watch at the start of your visit.

Fantastic trip and well worth doing. Time slots are lenient which avoids rushing. I was on crutches and had a leg cast, so was worried about getting through London in time to arrive for our 12:45 slot, but time slots are more of a provision to manage flow and capacity, not about strict time slots. The staff were very cheerful, smiley, and wished us a nice day. They stopped the pod for me to get on and off, so there was no rush. The staff end each pod with a quick walk through with a mirror on a stick to ensure nothing dangerous has been planted, which was reassuring to see. Great vision of locations, despite the weather. I booked via O2 priority, so each ticket was about £14/15, which makes it affordable for lots of people, and for lots of people to return.

I'm a born and bred Londoner, but this was the first time I'd been to the tourist mecca of the London Eye. We did the 2-for-1 train deal which kept the cost down to a more reasonable level and at that price, it was well worth the money. The 'flight' is very smooth and takes 30 minutes. The views are fabulous. There's plenty of opportunity to move round the pod and I was happy to find out there was no ongoing running commentary. The only gripe was the standard exit through the gift shop and the rip off price of £20 for a photo (not taken up) but otherwise, very good for the (discounted) money.

Great views. Swift and efficient process to get on ride. Ride lasts about 30 min. I waited in line about 20 - 30 min, on a Tuesday at 2pm. but a bit pricey. I'd say it's only worth it if you really want the photos of the views. It's just like the coca cola eye in Orlando, FL -- just different scenery. Buy tickets online.

It's a beautiful place in the heart of London. Lucky if you are visiting during summer. You won't agree but hundreds of tourist buses, fully packed drive through all the day. You feel like the whole UK tourism is being deployed to attract tourist all over the world. Beautiful place to visit and great to see the excitement of your fellow tourists. :)